Formerly Quixit Inc., the American distributor for HAPPYneuron cognitive training products was renamed to HAPPYneuron, Inc. and was integrated into the group on June 25, 2007 to lead the group's positioning in the U.S. market.

SBT's U.S. subsidiary is located in Mountain View, California, near San Francisco and is mainly mass market oriented. Just like their French equivalent, Happy Neuron Inc. offers a brain training website in English (www.happy-neuron.com). This website with a greatly increasing traffic offers a wide range of information about the brain: how it works, how to train it, mental health, or even on Alzheimer's disease. It has also sparked several major contracts with leading websites such as the Washington Post, www.prevention.com, www.thirdage.com, the Ladies' Home Journal website, as well as the casual gaming platform Meez.

Together with SBT in Villeurbanne, France, HAPPYneuron, Inc. commercializes brain training CD-Roms like "Brain Fitness", the kids' product range "Max and Claire" and "Test and Improve your Memory" for adults. The subsidiary also offers five books in English, namely "Dental Floss for the Mind" (2005), "Get your Brain in the Fast Lane" (2007), "Broccoli for the Brain" (2008), "Beef up your Brain" (2009), and "Protein Shakes for the Brain" (2009), all of these published by McGraw-Hill.

There are seven members on the Happy Neuron Inc. team as well as a scientific board including hospital professionals and practitioners working in the fields of neuropsychology and of direct treatment and care of persons suffering from age-related cognitive decline.

HAPPYneuron games in the United States

HAPPYneuron, Inc. competes with such companies as: PositScience, Lumosity, and CogniFit. Nonetheless, the quality of HAPPYneuron games, their simple use and the scientific relevance of their conception are regularly highlighted by major media in the United States, such as The New York Times, Wall Street Journal, Time, the Herald Tribune, and NBC.

According to a study by Sharp Brains (See "The State of the Brain Fitness Software Market", March 2008), an American research and advisory company for the brain training field, the U.S. market potential for "casual games", which also include brain training games, is estimated to reach the 725M mark in 2008 ; 82.5 million users already being over the age of 40. According to this study, 78.2 million people belonging to the so-called baby boomer generation (persons born between 1946 and 1964) constitute the "consumer group with the largest estimated spending power" and already invest into their brain health.

In 2007, already 5.1 million adults suffered from Alzheimer's disease in the US. Today, baby boomers thus having been exposed to the problems caused by the disease through friends or family members, are seeking solutions to delay its possible onset.

As an echo to this study, the American public immediately and avidly responded to HAPPYneuron's offerings. This indicates a promising evolution for this subsidiary.

Customer references: Washington Post, prevention.com, thirdage.com, Woman's Day, Humana, SCAN Health Plan, Memory Training Center, AARP, Ladies Home Journal, Meredith Corporation.

http://www.happy-neuron.com/